how salesman fools our brain
If I give you a laptop without any price tag and ask you what should be its price. You would ask me for more information. But if I give you the same laptop with a price tag of 1000$. And ask you what should be the actual price of the laptop according to you. Now you can give me an answer. Researchers call this phenomenon the anchoring effect. In the 2nd case, our brain uses the number 1000$ as the anchor and adjusts the estimated price according to it. In another experiment, Dan Ariely asks participants to write down the last 2 digits of their social number. And then he gives a wine bottle without a price tag. He asks them if they would pay that much of $ the amount to buy the bottle. people with a higher number pay 5 to 6 times more than people with a lower number. The test shows 80-99 digits people pay on average 56$ and people with 10-20 on average pay 16$. We can see this effect when we buy things. If we see a shirt with a retail price of 100 but discounted down t...