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Showing posts from June, 2022

how salesman fools our brain

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  If I give you a laptop without any price tag and ask you what should be its price. You would ask me for more information. But if I give you the same laptop with a price tag of 1000$. And ask you what should be the actual price of the laptop according to you. Now you can give me an answer. Researchers call this phenomenon the anchoring effect. In the 2nd case, our brain uses the number 1000$ as the anchor and adjusts the estimated price according to it.  In another experiment, Dan Ariely asks participants to write down the last 2 digits of their social number. And then he gives a wine bottle without a price tag. He asks them if they would pay that much of $ the amount to buy the bottle. people with a higher number pay 5 to 6 times more than people with a lower number. The test shows 80-99 digits people pay on average 56$ and people with 10-20 on average pay 16$.  We can see this effect when we buy things. If we see a shirt with a retail price of 100 but discounted down t...

HABIT: It is not what you think

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How small things can shape into big thing It's not seems like but tiny habits can change you what you are. Something you do daily and regularly change you as a person for better or worst. Being 1% better every day leads to 37.7 times better at the end of the year.  Example smoking one cigarette every day doesn't seems like too much but regularly doing it can cause cancer.  Also doing exercises everyday doesn't make you bodybuilder instantly but doing it everyday would.  image courtesy: Atomic Habits by James clear  Motivation vs environment We often thinks we need motivation for doing something. But what we actually need is environment. Habits stick in a favorable environment. With motivation you can do something in the momentary basis. You can't do if you are not motivated. But if you set your environment correctly you will do it either with or without motivation.  Example if you have to read a book but you don't have motivation to read it. Lock yourself in a r...